MTV Roadies – Karm ya Kaand joins forces with Maharashtra police, distributes helmets for road safety

MTV Roadies – Karm ya Kaand joined forces with the Maharashtra Highway Traffic Police for a road safety campaign in Mumbai.

In a significant move towards fostering road safety awareness, MTV Roadies provided 500 Roadies branded helmets, created by a not-for-profit organisation, Yashlok Foundation, to the Maharashtra Highway Traffic Police.

As a part of this collaboration, actor Sonu Sood, along with a team of Traffic personnel took over the bustling streets of Andheri West, Mumbai recently. Similar to the show’s unexpected twists and turns, the team equipped ‘Kaand’ helmet non-wearers i.e., the rule-breakers with the helmets, instead of penalising them - as an act of ‘Karm’ to help them follow road safety rules in the future. Embodying the spirit of the show, the initiative emphasised the importance of doing good deeds while holding individuals accountable for their actions.

Ravinder Singal, Additional Director General of Police (ADGP), Maharashtra Highway Traffic Police,  said, "As guardians of road safety, we are committed to making our streets safer for all. This unique collaboration between MTV Roadies - Karm ya Kaand and us, the Maharashtra Highway Traffic Police, has helped us reinforce the importance of road safety in a widespread way, changing mindsets and behaviours. We are appreciative of all the efforts taken by MTV on the streets of Mumbai today."

Deepening the message of the initiative, viewers also witnessed a vital road safety message by the Additional Director General of Police (ADGP) of Maharashtra Traffic Police, Ravinder Singal, during one of the recent episodes of MTV - Roadies Karm ya Kaand, fostering responsible behaviour on the roads, amongst MTV Roadies fans across the nation.

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