MOFSL's campaign uses humorous shayaris to tackle investing and trading mistakes

Motilal Oswal Financial Services is all set to take forward the legacy of  ‘Investor Hit Mein Jaari’ through its one-of-a-kind audio-first campaign, #CorporateMushaira for World Investor Week.

This campaign explores the intricate world of trading and investing through the rhythmic verses of  Shayari. It encourages individuals to become more mindful regarding financial decision-making. The voice of investors and traders from #InvestorHitMeinJaari is now back with a fresh approach of #CorporateMushaira.

The campaign delves into the heart of the common mistakes people make while taking investing and trading decisions. Using humour, it transforms intricate financial concepts into dos and don'ts thus making it more accessible to a larger audience.

Varun Mundra, Vice-President, Brand and  Product Marketing, Broking and Distribution, MOFSL, said, "Audio content has become an increasingly popular medium for consuming information. #CorporateMushaira campaign capitalises on this trend by presenting financial insights in an engaging and humorous format. It also emphasises the pivotal role of brokers as advisors who navigate clients through the complex world of investments. From selecting the broker to building trust and exploring the power of advisory  services, each Shayari shares financial wisdom with a fun twist."

MOFSL campaign:

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