Meta debuts GenAI capabilities tailored for advertisers

Meta unveiled its inaugural generative AI capabilities tailored for advertisers.

These capabilities empower advertisers to harness the power of AI for tasks such as crafting backgrounds, enhancing images, and generating various renditions of ad copy, all derived from their initial content.

The global roll-out of these capabilities will be completed next year.

Background Generation: Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences.

Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets.

Text Variations: Generates multiple versions of ad texts based on the advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.

Earlier this year, Meta announced the AI Sandbox where it has been testing these generative AI features with a small and diverse set of advertisers.

“As an early adopter of Meta’s AI Sandbox, Publicis is excited to experience how it will apply to important client use cases, “said Keith Soljacich, EVP, Head of Innovation, Publicis Media Content Innovation. “Ad creative development that is faster, smarter and integrated into the larger Meta ad platform will be a game changer.”

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