Magicbricks simplifies home buying and selling in new campaign

Magicbricks has launched a new campaign #StoryHarGharKi.

The two-part ad campaign adopts a storytelling approach to underscore Magicbricks'  role in simplifying the home-buying and selling journey. Through Magicbricks, prospective homebuyers gain access to an extensive selection of relevant properties, complemented by expert advisories for informed decision-making. Simultaneously, potential home sellers can connect with high-intent buyers, expediting the home-selling process.

Devarshy R. Ganguly, Head of Marketing, Magicbricks, said, “The Indian real estate sector is at a promising juncture, fueled by accelerating residential market dynamics and growing interest from new customer demographics such as millennials and younger families. As the festive season beckons, we anticipate further growth in residential demand and supply. Hence, the campaign's centerpiece revolves around our demonstrated leadership in seamlessly connecting home buyers and sellers, assisting them with advisories and relevant services in this high involvement decision-making journey.”

Ankur Suman, Partner, R K Swamy, said, “We operate in a short-attention economy, and with content explosion, there is an overload of brand communique in the industry. Hence, our creative strategy focused on creating a simple and clear narrative. The ad film, designed to be both entertaining and informative, Showcases the world of a grumpy, but sweet-at-heart father-in-law, his daughter and son-in-law. This is a world of the typical Indian family, where affection is often expressed through sarcasm laced taunts, which often make the conversations humorous.

Magicbricks film 1:

Magicbricks film 2:

Info@BestMediaInfo.com