Mackly and Viacom18 partner to introduce Paw Patrol kids' collection

Mackly has launched ‘Paw Patrol’ collection of kids' wear, in an exclusive collaboration with Viacom18 Consumer Products.

Mackly has not only introduced innerwear but also an extensive range of kids' clothing that is set to revolutionise the way children dress and experience comfort.

By incorporating the lovable Paw Patrol characters into their clothing line, the brand aims to make getting dressed an exciting adventure for kids.

The collection encompasses a diverse array of garments, spanning from innerwear to everyday casuals, and is designed to be entirely unisex, allowing children of all genders to express their distinct personalities while embracing their favourite animated heroes.

Sharmila Srikumar, Founder, Mackly, said, “We are thrilled to introduce a wide range of kids' wear in collaboration with Paw Patrol, offering parents a one-stop solution for stylish and comfortable clothing for their kids. Our collaboration with Paw Patrol is not just about clothing; it's about nurturing a unique and fun approach to children's well-being, where comfort, style, and personal growth go hand in hand. With this exciting collection, Mackly is paving the way for parents to provide their children with clothing that fosters self-confidence, creativity, and an active, positive lifestyle. Just like the Paw Patrol heroes who embark on a mission to safeguard the world, our brand is on a mission to provide children with comfort through their clothing choices.”

Sachin Puntambekar, Business Head of Consumer Products, Viacom18, said, “We, at Viacom18 Consumer Products, are committed to engage with consumers in novel ways. We’re delighted to bring this new collection with Mackly to the fans of Paw Patrol, who like to wear their fandom on their sleeves. This is a great collaboration in the expansion of the footprint, of this much-loved animated series franchise.”

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