LS Digital joins UN Global Compact for sustainable business practices

LS Digital has announced that it is now officially part of the UN Global Compact, a voluntary corporate initiative that aims to implement universal sustainable principles at the workplace.

With this announcement, LS Digital has chosen to support universal environmental and social principles, a move that aligns with the UN’s call to responsible corporate citizenship and being part of the solution to the challenges of globalisation.

Prasad Shejale, CEO and Founder, LS Digital, said, “LS Digital was founded to solve the digital marketing needs of corporates. And we would like to continue to be part of the solution and not the problem. There is great concern over our planet’s health, which is intrinsically linked to industrialisation and globalisation. The UN’s call to corporate citizens to adopt sustainable development goals and practises is close to my heart. On behalf of my colleagues, I am happy that we are now part of a larger group of corporates that have pledged to adhere to the core values of the programme in the better interests of our employees, environment and stakeholders.”

The United Nations Global Compact has two core objectives – to follow the Ten Principles and to fuel action that is in-line with goals formulated by the international organisation.

The Ten Principles asks companies to support and practise a set of values in the areas of human rights, labour, environment and anti-corruption. These principles—which expects corporates to adhere to international human rights, eliminate discrimination in the work place, adopt a precautionary approach to environmental challenges, implement environmentally friendly technologies, and work against all types of corruption—serve as an essential go-to framework for companies that are part of the UN Global Compact.

The initiative will help to produce practical solutions to issues related to globalisation, allow corporates to leverage the UN's global reach while collaborating with various stakeholders in the public and private sector, improve employee morale and operational efficiencies.

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