Livpure launches new TVC featuring cricketer Sachin Tendulkar

Livpure has unveiled a new television commercial featuring the brand ambassador, Sachin Tendulkar launching its Platino Copper Water Purifier.

The TVC underscores Livpure's dedication to delivering clean and pure drinking water.

The TV commercial is scheduled to premiere on October 1, marking the beginning of the festive season with a promise of cleaner, safer, and more sustainable water for all.

With an 8-stage filtration system that purifies water from any source, it ensures that one have access to superior, drinkable water right in your home. The innovation also offers custom dispensing options for glasses, bottles, and more, along with an ample 8.5-litre storage capacity and an insect-proof water tank for added safety.

With the festive season just around the corner, Livpure anticipates a response from viewers and a significant increase in sales.

The TVC's message perfectly with the festive spirit, making it a timely and meaningful choice for consumers looking to enhance their lives and safeguard their loved ones.

The TVC will also be accessible for streaming on top-tier OTT platforms such as Sony Liv, Jio

Cinema, and MX Player.

Rakesh Kaul, Managing Director, Livpure, said, “At Livpure, we firmly believe that access to clean and safe drinking water is not just a convenience but a fundamental right for every individual. Our mission has always been twofold: to provide cutting-edge water purification technology that ensures the highest water quality and safety standards and to champion water conservation as a crucial part of our environmental responsibility."

"Our Platino Copper Water Purifier embodies this commitment through its innovative technology. It's not just a product; it's a symbol of our dedication to safeguarding the planet's most precious resource- water. Our new TV commercial reflects Livpure's ethos of innovation and sustainability. It's a visual representation of our pledge to create products that improve lives and minimise our environmental footprint. We hope our message resonates with consumers, especially during this festive season, inspiring them to join us in this important mission. Together, we can make a positive change for our planet, ensuring that clean and safe drinking water remains accessible for generations to come," he added.

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