JBL's new campaign enhances festive cheers with its noise cancellation range

JBL has launched a new campaign "Perfect Sound for Every Mood," to tune up the festive cheers with its Noise Cancellation Range.

The campaign conceptualised and executed by Havas Worldwide India, showcases a lineup of JBL's Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

Yogesh Nambiar, Director, Integrated Marketing, Harman India, said, “When we began planning our festive campaign, Team Havas and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took center stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”

JBL campaign:

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