Intel teams up with Dentsu Gaming and StreamO for gaming festival

Intel in association with Dentsu Gaming and StreamO collaborated for the gaming festival- ‘Intel Gamer Days 2023’.

Titled ‘Intel Gamer Days X Dentsu Gaming X StreamO’, the campaign aimed to target the Gen Z audience, who are engaged with the gaming community across 29 countries around the world.

The brand, in association with Dentsu Gaming – a solution from dentsu India that captures the gaming’s explosive audience growth, and StreamO, aspired to address the challenges of targeting Gen Z gamers who typically dislike traditional advertising and frequently use ad-blockers while also dealing with issues faced due to continuous live-streaming.

The ‘Intel Gamer Days X Dentsu Gaming X StreamO’ campaign demonstrated the gaming community's extraordinary power as well as the enormous potential of the Indian gaming business.

Anita Kotwani, CEO Media, South Asia, dentsu and Dentsu Gaming Lead, said, “Each game live-stream is typically 3 to 5 hours long with no natural breaks or half-time. So, an interruptive pre-roll or mid-roll during the crucial game-play in a stream can be an irritating and frustrating experience for GenZers who hate traditional forms of advertising and also apply ad-blockers to not watch ads. Stream O solved this problem with their scalable tech that works across multiple platforms like YouTube Live and Twitch and all popular games live-streams, so GenZers react, interact, and engage with the Intel Gamers Day in a way like never before.”

Apurva Jani, Marketing Director, Sales, Marketing and Communications Group, Intel India, said, “With Intel Gamer Days, we have created an impact on the gaming community year-on-year. India's gaming market is booming, and we at Intel are glad to be part of this growth. For the 2023 edition of Intel Gamer Days, we brought together 4000 gaming enthusiasts and more than 42 gaming influencers for celebrating gaming on the latest and greatest Intel powered devices.”

Tushaar Garg, Founder and CEO, StreamO, said, “We are thrilled to be supporting Dentsu Gaming and Intel with the Intel Gamer Days for a third year in a row. This partnership illustrates conviction in StreamO’s gaming-marketing product to attract, retain, and nurture high-caliber partnerships.”

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