As the long-awaited Ind vs Pak match approached, the online world became abuzz with discussions, speculations, and impassioned debates all week about the upcoming game. Fans from both nations geared up to support their teams, taking to social media to share their excitement with each other. While Team India seized a hard-fought victory in this clash of titans on Saturday at the Narendra Modi Stadium in Ahmedabad, the cheers and conversations continued to echo in the online world through the weekend as fans, personalities, and brands across the country came together over the shared religion of cricket.
Here’s a compilation of a few snapshots of the most impactful data and trends surrounding the India vs Pakistan World Cup match on social media platforms over the week and match day.
The data has been compiled using the social listening capabilities of Sprinklr Insights, aggregating mentions from India across selected news outlets, and social media platforms.
Most popular regions
The anticipation around the matchup was shared by fans across the country, as the match received over 633,000+ mentions on social media. While all of India gathered around their screens to cheer for the Men In Blue and watch them in action, the fans across Delhi, Mumbai and Hyderabad were the most vocal in their online support, sending over 13.38K, 10.37K and 8.03K mentions respectively.
As per Sprinklr Insights, chatter was at its peak on 14th October with over 35k+ mentions per hour around the Cricket World Cup, followed by 20k+ mentions related to India vs Pak.
Top languages in online conversations
The love for cricket transcends languages! While English is a standard for most online conversations, regional languages were also strongly represented across social media platforms as fans engaged with each other through the cyberscape with English language leading the conversation, followed by Hindi.
Most popular brand conversations
A haven for brands and advertisers, the cricketing season witnesses a number of brand conversations, often a delight for the cricket fanatics. Whether it is friendly banter or a campaign that celebrates India’s love and passion for the sport, brands leave no stone unturned to engage with cricket fans. So, here’s a list of brands that are leading online conversations: