IAMAI Digital Advertising Council elects India Today's Vivek Malhotra as Chair

The Digital Advertising Council (DAC) under IAMAI, has elected Vivek Malhotra, India Today’s Group CMO and COO - Consumer Revenue, as its Chair.

The other two Co-chairs named by the council are Bharat Gupta, CEO, Jagran New Media and Arun Srinivas, Director and Head of Ads Business (India), Meta

The chairpersons were selected after a voting process.

DAC has over 110+ active members including agencies, publishers, affiliates, ad-tech and mar-tech companies. The Digital Advertising Council engages with more than 500 brands, 250 agencies and 100 publishers through various conferences, roundtables, and virtual events.

IAMAI said, "The new leadership team will play a pivotal role in guiding DAC and its digital advertising stakeholders to work towards the goal of the growth of the digital advertising sector. Along with this they will also be overseeing and supporting the three Task Force Groups viz. Unified Standard Measurement, Cookieless Future and Affiliate Best Practices. Additionally, they will continue to interact regularly with the Ministry of Information & Broadcasting, ensuring that the interests and concerns of the digital advertising community are effectively represented in regulatory discussions and decision-making processes."

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