Harpic's #MomWaliDiwali campaign celebrates family bonds amidst cleaning chores

Harpic Bathroom Cleaner has released its first-ever festive campaign #MomWaliDiwali, inspiring families to play a bigger role in getting homes ready for the upcoming festival of lights.

The campaign highlights how each member can support the homemaker in this process, especially when it comes to bathroom cleaning. 

The campaign video captures the significance of a mother’s touch in achieving perfection in every task, big or small, while encouraging family members to assist mothers with exhausting tasks like bathroom cleaning.  It features a daughter, son, and father struggling at tasks like making laddoos, picking right clothes for Diwali, and putting up lights in preparation for Diwali, however, with the mother’s magical touch, they are able to complete the tasks successfully. When the mother is later seen attempting to clean the bathroom, the son, daughter and father intervene to help, using the Harpic Bathroom Cleaner, making the mother smile in awe of her family.

Saurabh Jain, Regional Marketing Director, South Asia - Hygiene, Reckitt, said, “Harpic, popular for its direct communication with consumers, has adopted a unique approach to the festive season this year. In a new direction for the brand, Harpic Bathroom Cleaner through #MomWaliDiwali, showcases the importance of a mother’s touch in achieving perfection in every task, and the role families can play to ease her work around the house, especially during Diwali cleaning. The heartwarming brand film aims to bring families together in the most mundane task of cleaning. We are excited to see how consumers receive the film, an effort to create a unique brand recall moment amongst them.”

#MomWaliDiwali campaign:

Credits:

Creative Agency: Energy Studio

Production house: Purple Pink

Director: Siddharth Shah

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