Hardik Pandya says 'Protection ka All-Rounder' in Onsitego's new campaign

With the festive season being around the corner, Onsitego has launched its new brand campaign featuring Hardik Pandya and positioning itself as “Protection ka All-Rounder."

While the company covers all devices, the commercial showcases instances from daily lives where people end up damaging their phones. Pandya then reassures the consumers by saying, “Phone hai toh Bigdega, aur Bigdega toh Banega.”  Pandya highlights Onsitego’s role in the life of consumers wherein devices are very likely to face some issues during usage and Onsitego will always be there to help.

Kunal Mahipal, founder and CEO, Onsitego, said, “Powered by easy EMI options, people today buy a Rs. 5000 per month phone vs. a Rs. 80,000 phone paid in one go. In case it gets damaged, the cost of repair can go up to 70-80% of the device price and needs to be paid upfront. Our affordably-priced plans safeguard consumers from such unfortunate expenses. However, in India, only a small fraction of consumers buy protection plans. Our new brand campaign aims to increase consumer awareness about protection plans and underlines the role Onsitego plays.”

Pandya said, “For me as a consumer, post-purchase service experience is extremely important and it is commendable how Onsitego has been pioneering the device care industry with their services. I think everyone out there should know about this and ensure their devices stay protected.”

The commercial will be aired on digital media and popular social media sites. In a unique approach to creating awareness around device protection plans at the point of sale, the spot will also be aired inside all the leading electronic stores across the country that have partnered with Onsitego.

Onsitego film:

Credits:

Team Onsitego:

Business Head – Gaurav Goyal

Marketing Team – Aditya Patil, Shivam Todankar, Nilesh Pawar

Production:

Writer – Brijesh Parmar and Nikhil Mehrotra

Director – Nikhil Mehrotra

Producer – Ruchira Janwalikar and Waris Thakur

Production house – Mud and  Joy Films

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