Gatorade, PepsiCo India’s hydration brand, has announced the launch of its first television commercial. The campaign, titled 'Sweat Makes You Shine,’ features Indian cricketer, Hardik Pandya.
The 'Sweat Makes You Shine' campaign is set to captivate audiences nationwide with its message on the significance of hydration in contributing to achieving great performance.
The campaign emphasises Gatorade's commitment to inspire young individuals to lead active lifestyles and reinstates the important role hydration plays in helping them unlock their full potential.
The campaign has been conceptualised by Leo Burnett.
In the film, one witnesses the journey of Pandya illustrating that true success only comes when your talent is amplified with sweat and hard work. As he's hailed 'Man of the Match' for his extraordinary talent, a bead of sweat on his forehead takes us back to the scenes of his tireless training - each moment a testament to his persistent commitment and sweating it out to achieve his goals, bringing out the fact that it is his hard work and sweat that makes his talent shine.
Throughout, Gatorade stands as his unwavering companion, helping him hydrate and propelling him forward. Pandya accepts his honour and acknowledges that it's his sweat and hard work that magnifies his talent, echoing the importance of preparation and Gatorade's role in keeping him hydrated.
Ankit Agarwal, Associate Director, Energy and Hydration, PepsiCo India, said, “Backed by GSSI (Gatorade Sports Science Institute), Gatorade has consistently been at the forefront of hydration, delivering athletes and people with active lifestyles the essential means to enhance their performance through consistent replenishment. With our latest campaign, we hope to inspire professional athletes or anyone who enjoys an active lifestyle to keep pushing the limits and stay hydrated in their fitness journey with Gatorade."
Pandya said "I strongly believe in the transformative potential of hard work, unwavering determination, and putting in the effort. With this campaign alongside Gatorade, I aim to emphasise the importance of these principles to my fans, reinforcing the value of dedicating oneself to working harder and, in turn, maintaining peak performance through consistent hydration."
Raj Deepak Das, CEO and Chief Creative Officer, South Asia, Leo Burnett, said, "As an athlete, there is no short cut to success - it takes dedication, hard work and discipline to outshine. Our campaign spotlights Gatorade as the perfect partner to help you keep pushing your limits in this journey to success. And who better than Hardik Pandya one of the most successful and iconic sports personalities to bring home this message."
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