Hammer's new campaign redefines traditions through modern technology

Hammer announced the launch of its Diwali campaign – “Values that Stay, Lifestyle that Changes”. The campaign demonstrates how Diwali traditions can be made available, attainable, and accessible by durable, modern technology. The campaign hinges on Hammer’s tagline “Re-Imagining Lifestyles”.

Hammer’s Diwali Campaign will feature – A video campaign, exclusive Diwali offers on Hammer’s entire catalogue, and Biggest ever giveaways on the brand’s social media handles

The Advertisement will be featured across digital platforms and social media.

The TVC captures the members of a family on Diwali day, digitally communicating to keep track of all festive errands around the house. The son is shown wirelessly attending his mother’s call via his Hammer Headphones, the mother is shown to be calling from her Hammer Smartwatch to remind her son of festivities. The father is seen to be getting ready with Hammer’s Electric Toothbrush, as he seems to be losing track of time. Finally, the mother is assured of her grocery list being on the way by playing a traditional music on her Hammer speaker.

Rohit Nandwani, Founder and COO, Hammer, said, “We are proud endorsers of a Smart Lifestyle. Thus, as the spirit of celebration fills the air, we aim to position Hammer’s catalogue as a catalyst in combining Tradition with Tech. Centred on ‘Values that Stay, Lifestyle that Changes’, we aim to convey how adaptive tech like Hammer’s, can serve as a reliable extension in fulfilling last-minute traditions, that is designed to be accessible for anyone. . As we embark on this festive journey together, let the spirit of giving unite us all. Wishing you all a joyful and prosperous festival season!”

The campaign projects how intricately tech is embedded into our daily lives, and how the right tech gear can perform beyond mileage to stay productive for people of all ages, regardless of capabilities.

Values That Stay, Lifestyle that Changes campaign

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