Eggfirst secures advertising mandate for Aavas Financiers

Eggfirst has won the creative and digital mandate for Aavas Financiers.

“For Eggfirst, this collaboration marks a significant milestone in its journey to establish itself again as a preferred communications partner for the advertising needs of brands serving consumers that belong to the low- and middle-income class,” said the company statement.

By leveraging powerful storytelling, impactful messaging, creative communication and digital prowess the partnership aims to create an intense connection with Aavas' consumers and position the institution as the first brand of choice in the affordable home loan space.

Siddharth Srivastava, CBO, Aavas, said, “In today’s fast-paced world, understanding distinct consumer motivations and creating targeted communication for them is critical. We are pleased to partner with Eggfirst; as a specialist agency it aligns perfectly with our aspiration to become one of India’s most trusted affordable housing finance companies."

Ravi Banka, Founder, MD and CEO, Eggfirst, said, “The Aavas mandate not only presents Eggfirst an opportunity to capitalise on its strategic advertising and digital marketing expertise but also helps us play a small role in enabling Aavas accomplish its mission to empower and upgrade the lives of low and middle- income customers by providing them accessible home loans and setting pioneering benchmarks in unserved and underserved markets.

Info@BestMediaInfo.com