DP World has unveiled a new TV campaign in partnership with cricketer Sachin Tendulkar. Titled, “We move Cricket, so that Cricket moves you”, the TV campaign celebrates DP World’s logistical capabilities in making cricket possible around the world, including this year’s ICC Men’s Cricket World Cup India 2023.
Conceptualised by BBH, directed by Lloyd Baptista and produced by Prodigious, the TVC tells the story of Tendulkar exploring how logistics connects the world of cricket across the globe. Whilst running through a field, Tendulkar is taken aback by a DP World container in front of him. He chooses to walk inside the logistics container and on entering, he is transported to a cricket bat factory - where he witnesses the meticulous operation behind the preparation of cricket bats. The TVC concludes with Tendulkar emerging into a cricket stadium, seeing the parts coming together – realising how the sport wouldn’t be possible without the smart logistics behind it.
Tendulkar said, “I am delighted to partner with DP World on this campaign which shows how smart logistics makes the game that we love, possible. The ICC Men’s Cricket World Cup is one of the greatest stages in the white ball game. But, without critical smart logistics solutions, ranging from the delivery of the cork in the ball to the seats in the stadiums, the tournament would not be the same. I hope, by watching this campaign, fans across the world understand how the success of any tournament is underpinned by the logistics behind it.”
Rizwan Soomar, MD and CEO Middle East, North Africa and India Subcontinent, said, "We are truly proud to partner with Sachin Tendulkar to bring our latest campaign to life. As the world’s leading provider of smart logistics solutions, we go beyond boundaries to change what’s possible for everyone – just as Sachin changed the game of cricket forever.
Parikshit Bhattaccharya, CCO (Chief Creative Officer), BBH India, said, “We are happy to ship this global film for DP World featuring the one and only Sachin Tendulkar. Given the impact DP World is making on the sport, their containers really are portals of possibilities. The film tells the story of how all the ingredients of cricket are brought together by DP World to deliver the game we love like nothing else.”
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