Dish TV India teams up with Zee 24 Ghanta for Durga Pujo celebrations in West Bengal

Dish TV India has collaborated with Zee 24 Ghanta - Sharod Ananya (special programming) to celebrate the grandeur of Durga Pujo throughout West Bengal.

The partnership marks the commencement of a 40-day journey, already in progress, filled with entertainment and festivity that blends traditional and contemporary experiences for viewers.

As a part of this grand celebration, Dish TV, D2H, and Watcho have introduced a range of promotions, featuring an enticing fusion of television and over-the-top (OTT) services, emphasising promoting the Android Set-Top Box.

Furthermore, Watcho OTT super App, which is the latest offering from Dish TV India offers many original shows, including web series, short movies, international shows and many more. Featuring 17 popular OTT apps, it is fast becoming the go-to destination for an all-in-one OTT subscription. So, for the first time Dish TV India ltd is offering the complete 360-degree array of entertainment products and services (TV as well as OTT).

 In addition to the on-air celebrations, Dish TV, D2H, and Watcho have planned on-ground activations through gates and pillars at prominent pandals. Commuters will be in for a visual treat at Metro stations - Girish Park, Jatin Das Park, and Masterda Surya Sen Station encountering branding that vividly embodies the festival's spirit. 

Extending their reach across districts, Dish TV, D2H, and Watcho are resolutely dedicated to enhancing brand visibility and inviting viewers and subscribers for a memorable and immersive experience for viewers, making this Durga Pujo season even more special. 

Sukhpreet Singh, Corporate Head of Marketing, Dish TV India, said, "Durga Pujo is more than a festival, it is a heartfelt sentiment. We are delighted to be part of the grand Durga Pujo celebration in West Bengal through our partnership with Zee 24 Ghanta. This collaboration enables us to engage with audiences across 21 districts, helping us establishing a strong brand presence. We have devised an extensive campaign that includes exclusive offers to enhance the festive spirit and make the celebrations even more special for our valued subscribers. With a range of programming, brand visibility, and unique promotions, we look forward to connecting with our viewers during this auspicious period."

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