According to a press statement from Media Village Group, the Delhi Metro is set to introduce audio advertising starting next week.
Vikrant Gosain, the Founder and CEO of Media Village Group, has collaborated with Pindrop Metrotech, taking on the role of Chief Sales Officer for audio advertising within Delhi Metro Trains.
Pindrop Metrotech will provide audio advertising services within the Delhi Metro.
The concept of audio advertising has received approval from DMRC and is now ready to be presented to potential brands in the coming days.
The idea of introducing audio advertising in the metros was conceived by Shammi Narang, a former news anchor and the voice behind Hindi announcements on trains and in stations across various metros in India, along with his son, Dishan Narang.