To promote one of the most awaited anime series, One Piece, in India, Crunchyroll has launched an Out-of-home (OOH) advertising campaign across Mumbai and Delhi.
Keeping up with the theme of sea pirates, Crunchyroll has smartly used ship Billboards on Mumbai Juhu Beach to promote the most awaited anime series.
With several prime OOH billboards across Mumbai and Delhi, this is Crunchyroll's first OHH campaign in India.
Akshat Sahu, Director of Marketing at Crunchyroll said, “One Piece is one of the most iconic anime series of all time. We are thrilled to offer it on our platform for the anime fans in India who have been waiting for a long time. We were able to strike perfect creative synergies between the anime series and some OOH by using unique locations relevant to the storyline of One Piece. We are garnering the right kind of interest and attention from our audiences through this campaign.”