Conversational engagement platform Gupshup.io unveils new features

Gupshup.io has unveiled a series of new features in their latest launch.

The latest update is designed to empower businesses to engage in personalised, two-way conversations with their customers at scale, especially as the festive season approaches.

The latest update streamlines and automates customer acquisition, qualification, personalised engagement, remarketing, and customer service.

It introduces features such as audience categorisation, automated retargeting for leads generated from click-to-chat advertisements, as well as from the brand's own channels.

Gaurav Kachhawa, Chief Product Officer, Gupshup.io., said, “The conversational phenomenon has seen a massive boost with the rise of LLMs, and we observe businesses transitioning to two-way interactions, whether for advertising, growth marketing, commerce, or support. Personalisation is a crucial component of customer experience and with the emergence of click-to-chat ads, brands are now building their first-party databases and harnessing them to offer personalised and relevant interactions to their customers”

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