Each film shows the journey of a protagonist who like many others believe that Western QSR brands do not understand the meaning of Indian Swaad and their products are bland in nature
Burger King India has unveiled a new TVC campaign “Whopper: Swaad Aisa, India Jaisa’, which celebrates the Whopper which has been specially made to suit the Indian taste palate.
Burger King has crafted multiple Whopper films to cater to different regions of the country. Each film shows the journey of a protagonist who like many others believe that Western QSR brands do not understand the meaning of Indian Swaad and their products are bland in nature. In the beginning of the TVC, the protagonist doubts the taste of the Whopper and post consumption enjoys the Whopper a lot as it fulfills all taste expectations. Regional music is used as a hook to build cultural context as well as an expression of taste.
Kapil Grover, Chief Marketing Officer, said, “The Whopper served in India is unique and unlike any other in the world as it is customised to suit the Indian taste palate. Our new campaign, 'Whopper: Swaad Aisa, India Jaisa,' with its various regional edits perfectly embody our commitment of serving tasty food which meets guests’ taste expectations. With the launch of premium glazed buns, we want to give the best Whopper experience to our guests. We are also rolling out an invitational Price Offer for our Veg and Chicken Whopper to encourage more and more guests to try our unique Whopper which is unlike any other burger.”
Pravin Sutar, Head of Creative, Black Pencil, said, “One thing that we all know is that Indians are very particular about their food. They don't just want it to taste good, they want it to be a perfect match for their Indian taste buds. They crave that desi masala, those spices, perfect quantity and the crispiest crunch in every bite. Well, that's exactly what Burger King's Whopper offers. Our films capture the taste expectations of every Indian, and how Whopper transforms those expectations into reality in a truly Indian way. The music used in the films is not just a device, it's got a regional twist to it that makes it the sound and feeling of satisfaction when Indians enjoy their favourite desi flavours in the Whopper. The vibe, the treatment, the swaad, everything is Indian for every Indian."
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