Britannia Winkin' Cow invites you to #SipTheWow with launch of 'Rich Shakes' campaign

Britannia Winkin’ Cow introduces a new campaign, #SipTheWow, featuring three 10-second ASMR films centred around its rich shakes.

The brand launched a trio of ad films to introduce its three flavours of shakes- almond salted caramel, cafe frappe and intense chocolate.

Abhishek Sinha, Chief Business Officer, Britannia Dairy Business, said, “We are thrilled to unveil the latest sensation from Britannia Winkin' Cow, Rich Shakes! The overwhelming love and positive feedback we've received from consumers is truly heartwarming.”

He further added, “Our trio of immersive 10-second films takes you on an unforgettable journey of flavours, textures, and aromas, celebrating the perfect fusion of the ingredients with the product itself. Rich Shakes are not just beverages; they are an extraordinary sensory feast that delights all your senses. Join us in embracing the magic of Rich Shakes and #SipTheWow!”

Shrishti Jagirdar, Vice-President, Schbang said, “In a time when people's attention spans are getting shorter and shorter, we made engrossing 10-seconders for Britannia Winkin' Cow Rich Shakes—an immersive experience unlike any other. Each movie combines artistic talent and ASMR noises to excite the senses. From the very beginning, viewers are taken to a realm where temptation, taste, and texture mix to create a singular sensory experience. In order to highlight this, we adopted the "what's inside the bottle" strategy to show that it's not just a rich milkshake but also an experience that cannot be contained within a bottle.”

Almond Salted Caramel film:

Café Frappe film:

Intense Chocolate Flavour:

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