Bata India expands product portfolio in athleisure clothing under 'Power Apparel'

Bata India has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’.

The company said that Power has been known for its dynamic range of performance-driven footwear and with the launch of Power Apparel, the brand aims to amalgamate cutting-edge innovation with fashion-forward designs.

The collection offers a range of t-shirts, shorts and tracks. The apparel range comes with technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather Tech.

Olivier Heck, Global Athleisure brands Director, said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure. Power is synonymous with fitness, and now with Apparel, we are not just introducing clothing; we are introducing a powerful lifestyle.”

The range starts at Rs 799 and is currently available at Bata stores across Metros as well as the D2C website www.bata.com.

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