Advertising veteran Aurobindo Mohanty passes away

Prior to Reliance Retail, Mohanty was associated with Rasna's marketing account directly during his time at Mudra communications

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Advertising veteran Aurobindo Mohanty passes away

Aurobindo Mohanty

Advertising and marketing professional, Aurobindo Mohanty has left for his heavenly abode.

With a career spanning more than two decades, the majority of which was spent at Mudra. 

Mohanty dedicated ten years to managing the Rasna brand in Ahmedabad. Subsequently, at Mudra Chennai, he worked on renowned brands like Hercules Cycles, Sify, Henkel, and Fa.

In 2005, Mohanty assumed responsibility for Rasna's marketing. According to his LinkedIn profile, he later held the position of Vice-President at Reliance Retail.

Having worked for 20 years in the industry, Mohanty served various roles in ad agencies such as HTA (Now VML), Clarion and Karishma and in cities like Kolkata, Chennai, Hyderabad, Ahmedabad and Mumbai.

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Reliance Retail advertising Marketing Mudra Communications HTA Aurobindo Mohanty Rasna Karishma Clarion
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