After stepping down as the brand ambassador of Vimal Elaichi and apologising for endorsing the brand last year, amidst severe social media backlash, the Mission Raniganj Actor, Akshay Kumar, has once again reunited with Vimal and is part of its new ad.
The new ad features Ajay Devgn and Shahrukh Khan waiting in a car for Kumar who is busy listening to music and therefore to gain his attention the former two throw a stone which accidentally hits the glass door of a lady.
In the meantime, Devgn slits open a pack of Vimal Elaichi, the fragrance (optical) of which catches Kumar’s attention and makes him come down to the duo awaiting him.
Last year, after the launch of Vimal Elaichi’s ad campaign titled ‘Bolo Zubaan Kesari’, Kumar was not only subjected to massive social media backlash and trolling but had to actually put out an apology on social media for having appeared alongside the duo of Devgn and Khan.
At the time, he had also said that the reaction of the fans over the past few days had “deeply affected” him and announced that he would be taking a ‘step back’ along with promising the users that he would be ‘mindful’ of his future choices for endorsements.
Some of the netizens took to microblogging platform X to highlight the ‘hypocrisy’ of the actor.
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