Affle releases GenAI-powered multilingual keyword tool for Newton

Affle (India) announced that it has released a new product tool for powering multilingual keyword recommendation on its performance-focused Apple Search Ads (ASA) management platform, Newton.

The new GenAI tool allows advertisers to reach and engage vernacular audiences who are searching for apps on the iOS App Store in their native languages. Advertisers working with Newton to scale their iOS user acquisition will now be able to access more highly relevant keywords for their app in a specific country and chosen language to acquire vernacular users who don’t always search in English language. 

Incorporating an AI-driven multilingual keyword strategy helps advertisers to expand the new user base for their iOS apps and gain a competitive edge by maximising the share of voice among the target audience, particularly users who are in regions with diverse-speakers such as APAC, EMEA, and LATAM.  

Viraj Sinh, Co-Founder and Managing Partner (International) at Affle’s MAAS Platform and Head for Newton, said, “The new-age digital mobile users are spread across the globe and many come from non-English speaking countries. These users navigate and interact with apps in their native languages. It makes mastering keyword search for app discovery and installs crucial for marketers to expand their user base, particularly in regions with people who speak diverse languages. With Newton, we have envisioned a more AI and data-driven future for ASA. The GenAI-powered multilingual keyword recommendations tool empowers advertisers to automate, grow and scale their ASA campaigns by accelerating keyword research and accessing hundreds of relevant, native words for their app instantly, going beyond the manual processes.” 

Sneha Chaudhary, Assistant Manager, eCommerce, retail, digital and omnichannel, Landmark Group, said, “Newton's multilingual keyword-based strategies, intelligent competition insights, and precise keyword recommendations, coupled with a comprehensive view of metrics, empowered us to attain our critical conversion objectives for the campaign while keeping it cost efficient. We are delighted to work with a partner like Newton to help us reach more premium customers.”

Urmesh Chandra,  Head- Digital Marketing, PolicyBazaar.com said, "Newton has helped us to reach high-quality users by optimising Apple Search Ads campaigns, driving higher leads post app downloads. The keyword recommendation tool and smart optimisation rules on core keywords have helped us grow our customer base, maintain our overall CPA and be more efficient."

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