Aditya Birla Finance and Dentsu Creative India have launched a new campaign for Udyog Plus.
The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’, aims to position Udyog Plus as an innovative solution that enables MSMEs to avail of working capital loans, merchant loans and business loans in just two minutes, without any paperwork.
The film showcases the stories of countless individuals who pursue their business dreams, and the Udyog Plus platform supports them in this journey. Whether it is a skilled technician who wants to upgrade their workshop or a boutique owner who seeks a stylish makeover, the campaign resonates with those who aspire for growth. It emphasises the role of digital transformation, allowing customers to access multiple services on a single platform.
Darshana Shah, Head - Marketing and Customer Experience, Aditya Birla Capital, said, “The campaign serves to inspire countless entrepreneurs to change their approach to business and embark on a digital journey through the Udyog Plus platform. Hence, the tagline 'Tareeka Badlo, Business Badlega'. Every small step towards progress is a giant leap for these individuals, and our campaign is a testament to their unwavering spirit and determination.”
Ajeet Shukla, Group Executive Creative Director - West, Dentsu Creative India, said, “There are very few opportunities where you get to uplift the true potential of Real India and 'Udyog Plus' initiative is one of them. The brief clearly called out to capture the MSME emotions when it comes to the impact that a holistic finance and business solutions partner makes on their success and our film does that very well. The product too stands by what this sector really needs. The Creative proposition 'Tareeka Badlo, Business Badlega' sends out a strong message to India's MSME sector that business loans and other solutions are not only easy but also just 2 minutes away.”
Aditya Birla Finance:
Credits
Brand: Aditya Birla Capital
Business: Aditya Birla Finance
Head - Marketing and Customer Experience, Aditya Birla Capital: Darshana Shah
Marketing Head, Aditya Birla Finance: Ranabir Bose
Brand Head, Aditya Birla Capital: Mahadev Srivatsa
Chief Manager Marketing, Aditya Birla Capital: Naman Shrivastava
Agency: Dentsu Creative India
Chief Executive Officer: Amit Wadhwa
Chief Strategy Officer: Sumeer Mathur
Chief Creative Officer (West and South): Surjo Dutt
President (West and South): Indrajeet Mookerjee
Group Executive Creative Director (West): Ajeet Shukla
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