Aditya Birla Finance empowers entrepreneurs to pursue their dreams in campaign for Udyog Plus

Aditya Birla Finance and Dentsu Creative India have launched a new campaign for Udyog Plus.

The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’, aims to position Udyog Plus as an innovative solution that enables MSMEs to avail of working capital loans, merchant loans and business loans in just two minutes, without any paperwork.

The film showcases the stories of countless individuals who pursue their business dreams, and the Udyog Plus platform supports them in this journey. Whether it is a skilled technician who wants to upgrade their workshop or a boutique owner who seeks a stylish makeover, the campaign resonates with those who aspire for growth. It emphasises the role of digital transformation, allowing customers to access multiple services on a single platform.

Darshana Shah, Head - Marketing and Customer Experience, Aditya Birla Capital, said, “The campaign serves to inspire countless entrepreneurs to change their approach to business and embark on a digital journey through the Udyog Plus platform. Hence, the tagline 'Tareeka Badlo, Business Badlega'. Every small step towards progress is a giant leap for these individuals, and our campaign is a testament to their unwavering spirit and determination.”

Ajeet Shukla, Group Executive Creative Director - West, Dentsu Creative India, said, “There are very few opportunities where you get to uplift the true potential of Real India and 'Udyog Plus' initiative is one of them. The brief clearly called out to capture the MSME emotions when it comes to the impact that a holistic finance and business solutions partner makes on their success and our film does that very well. The product too stands by what this sector really needs. The Creative proposition 'Tareeka Badlo, Business Badlega' sends out a strong message to India's MSME sector that business loans and other solutions are not only easy but also just 2 minutes away.”

Aditya Birla Finance:

Credits

Brand: Aditya Birla Capital

Business: Aditya Birla Finance

Head - Marketing and Customer Experience, Aditya Birla Capital: Darshana Shah

Marketing Head, Aditya Birla Finance: Ranabir Bose

Brand Head, Aditya Birla Capital: Mahadev Srivatsa

Chief Manager Marketing, Aditya Birla Capital: Naman Shrivastava

Agency: Dentsu Creative India

Chief Executive Officer: Amit Wadhwa

Chief Strategy Officer: Sumeer Mathur

Chief Creative Officer (West and South): Surjo Dutt

President (West and South): Indrajeet Mookerjee

Group Executive Creative Director (West): Ajeet Shukla

Executive Creative Director: Giamaria Fernandes

Senior Account Director: Hemant Joshi

Brand Strategy Director: Chinmay Karandikar

Brand Strategy Manager: Gurkiran Shahi

Creative Director: Rutul Mistry

Group Head - Copy: Mitesh Mahadik

Art Director: Niraj Sahani

Production house: DLB Production

Producer: Depak Bhosale

Director: Mayur Goel

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