ABP Network and Adgebra sign in-image and video advertising partnership

To strengthen their monetisation channels, ABP Network has partnered with Adgebra which fosters added revenue growth from their ad inventories.

Through its collaboration with ABP Network, Adgebra has been able to demonstrate the credibility and trustworthiness of its ad network, which has, in turn, garnered increased interest from advertisers for its platform.

The partnership with ABP Network presents an opportunity for Adgebra to gradually expand its footprint in the Indian ad tech market. This collaborative effort also paves the way for potential media partners who may find value in exploring Adgebra’s innovative ad tech solutions.

Adgebra’s In-image and video offerings are unique and provide ABP with an opportunity to generate additional ad revenue while keeping the same level of engagement with their Regional language audience and enhanced ad relevance.

Shashikant Anpat, AVP, Adgebra | Inuxu Digital Media Technologies, said, “ABP Network is a giant multilingual content consumption platform in India. Adgebra provides a massive opportunity to influence monetisation funnels with regional language supremacy. Adgebra’s self-serve platform is bound to raise the bar for advertisers. It is kind of a win-win for every entity in the ad tech ecosystem.”

Amit Qazi, Account Director, ABP Network, said, “100% accuracy in ad translation and delivery is promising for a media network like ABP, which itself is a dominant network in vernacular languages. We believe Adgebra’s unique adtech capability in video ads and In-image ads will generate a quality KPI and open newer avenues for revenue within our ad ecosystem. Adgebra translates ads in accordance with the demographics of ABP’s readers and displays ads in the language users read. This provides the news network to cater to its audience in a more personalised and comprehensible manner.”

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