Zoo Media Network secures Goldmedal Electricals' digital marketing mandate

Zoo Media Network has secured Goldmedal Electricals' digital marketing mandate. The network won the mandate following a multi-agency pitch.

The mandate for digital marketing includes full-funnel creative and media services, which will be managed by Zoo Media Network’s flagship agency, FoxyMoron.

Meanwhile, Pollen, the influencer marketing agency under the network, will be responsible for curating influencer campaigns for the brand, all managed from Zoo Media Network’s Mumbai headquarters.

Kishan Jain, Director, Goldmedal Electricals, said, "As a company engaged in the business of making amazing wiring and electrical devices, we wanted to partner with the best to showcase our philosophy and product innovations in the digital space. With its depth of services, technical expertise, and track record of handling some of the best brands in the business, Zoo Media was an obvious choice. We are excited about this association and look forward to creating some iconic communication ideas together that will lead to a stronger, more meaningful connection with our end consumers."

Vivek Das, CEO, FoxyMoron, said, “At Zoo Media, we are always excited to partner with brands that are on a journey of evolution towards a digital-centric model. Goldmedal Electricals has a fantastic product portfolio with a high technology quotient, and we will be partnering with them to elevate the brand's recognition and association with customers across the spectrum towards a purposeful and more profitable relationship.

We believe magic happens at the confluence of content, media, data and technology. To achieve this, FoxyMoron will lead the engagement, driving overall digital strategy, creativity and media in collaboration with Pollen on influencer marketing. We look forward to bringing the power of the Zoo Media network to Goldmedal Electricals.”

Pratik Gupta, Co-Founder, Zoo Media, said, “Indian-owned businesses always inspire us at Zoo Media. Our recent discussions with the Directors and the marketing team at Goldmedal Electricals have reinforced my belief that these businesses are well-equipped not just to compete but thrive in the highly competitive market.

I'm excited about using Zoo Media's strengths to help Goldmedal Electricals achieve its business goals through effective, measurable marketing.”

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