Zomato launches new campaign promising stress-free festival celebrations with sweet deliveries

Zomato launched its new campaign promising stress-free festival celebrations with sweet deliveries.

In a 30-second digital advertisement centered around the Vinayaka Chathurthi festival, the narrative revolves around a brother-sister duo who encounter a dilemma upon returning home, having forgotten to procure Modaks, a traditional festive treat.

The younger sibling, a boy, displays visible distress, concerned about disrupting the festive ambiance. In contrast, his sister maintains composure and advises him to remain calm.

Fortunately, a Zomato delivery representative arrives just in the nick of time, delivering their Modak order along with the message, "Aap tyohaar manao, mithai hum le aayenge," which translates to, "Enjoy the festival; we will bring sweets."

Zomato’s new campaign:

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