Wai Wai collaborates with actor Ayushmann Khurrana as brand ambassador

Wai Wai India has roped in Bollywood actor Ayushmann Khurrana as brand ambassador.

Under the theme and tagline ‘Wai Wai Wala Taste’, the collaboration aims to celebrate the distinctive flavor, taste, and seasoning that has endeared Wai Wai to its enthusiasts.

Khurrana said, “It’s an absolute pleasure to be associated with a youth-facing brand like Wai Wai. What sets it apart is the vibrant and diverse range of products it offers. From an array of exotic noodles catering to every taste, region, and preference, the brand lives up to its name.”

Varun Chaudhary, Managing Director, CG Foods and CG Corp Global India, said, “Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with Wai Wai fans across the country. India is an important market for us, and I am dedicated to ensuring that Wai Wai attains a leadership position with its roots deeply entrenched in India.”

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