vivo partners with BrandMusiq to create new sonic identity

BrandMusiq has created a sonic identity for vivo. 

The collaboration between BrandMusiq and vivo ushers in a new era of emotional resonance and brand recognition through the power of sound.

vivo took a step to enhance its customer experience and brand identity.

In partnership with BrandMusiq, vivo has harnessed the art and science of sound to create a comprehensive Sonic Identity System, one that will be unique to vivo and will be instantly recognisable. This includes the Mogoscape (Sonic palette), a Mogo (Musical Logo), and a Mini-Mogo (confirmation sound/alert), created to encapsulate the essence of vivo’s brand purpose, ‘Live the Joy.’  Already integrated into all brand communication including TVCs and digital content, this system ensures an instant and unmistakable association for vivo.

Notably, vivo has recently incorporated these distinctive ringtones and notification sounds into their newly launched V29 series devices in India.

vivo Brand spokesperson stated “We can’t wait to have consumers experience this encapsulating tone that is the perfect embodiment of vivo brand values and purpose. The process of creating this was a wonderful journey of bridging the gap between science and art. We hope consumers can find joy in what we have created.”

Rajeev Raja, Founder, BrandMusiq, said, "vivo's decision to integrate our Sonic Identity System into their brand communications and consumer engagement programs marks a momentous leap for both sonic branding and the brand's identity. We are thrilled to partner with vivo in creating a comprehensive sonic identity that triggers instant brand recognition and deepens brand emotion”

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