VDO.AI festive season report reveals 164% increased engagement with contextual advertising

Ahead of the festive season, VDO.AI has revealed statistics highlighting the growth of contextual advertising among the Indian audience.

The in-depth data analysis specifically targeted key sectors and brands in the Advertising and marketing, E-Commerce, and Outsourcing industries, accumulating an average of 1,000,000 impressions throughout the campaign, as per the company statement.

The extensive campaign was launched to evaluate the engagement rate during the festive season, covering five major metropolitan hubs, including Delhi, Mumbai, Chennai, Kolkata, and Bengaluru.

According to the report, The findings from this comprehensive analysis underscore 164% increase in click-through rates (CTR) for Contextual Campaigns, significantly outperforming Open Auction Campaigns.

The key highlights of the report include:

164% Increase in Click-Through Rates (CTR): The implementation of Contextual Advertising has led to a substantial boost in CTR, showcasing the effectiveness of contextual advertising.

Enhanced User Engagement: By delivering ads in context with the content, VDO.AI has witnessed a significant increase in user engagement, resulting in a more meaningful and impactful advertising experience.

Improved ROI: The impressive surge in engagement rates directly correlates with improved return on investment (ROI) for advertisers.

Amitt Sharma, Founder, and CEO, said, “In the realm of advertising, contextual advertising is a double win — driving conversions while actively reducing carbon emissions. At VDO.AI, we champion consumer-centric strategies, closely tracking industry trends. Our campaigns exemplify that when ads harmonise with consumer interests, the outcome is not only remarkable conversions but also a beneficial environmental footprint."

Arjit Schdeva, Co-Founder, VDO.AI, said, “Our campaign outcomes underscore the potency of contextual advertising in delivering heightened engagement rates. As audiences gravitate towards personalised ads resonating with their unique preferences, brands harnessing this trend can anticipate greater ROAS and conversion rates.”

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