TrafficGuard unveils Pmax Solution to increase visibility in Google Performance Max campaigns

TrafficGuard has launched its Performance Max (PMax) Channel Solution to provide robust safeguards for businesses that rely on Google’s Performance Max in their digital marketing strategies.

TrafficGuard stated that PMax solution gives marketers tools for identifying and mitigating invalid traffic (IVT) within Performance Max campaigns.

TrafficGuard's PMax solution detects and categorises invalid traffic, generated by Google's AI wrongly recognising the ‘positive’ signals from illegitimate traffic, and optimising towards these “users”, as per company statement.

Mathew Ratty, CEO, TrafficGuard, said, “We launched our Pmax Channel solution to give marketers greater visibility and control over their Performance Max campaigns. It provides in-depth reporting analysis, audience targeting solutions, and invalid traffic filters that enables marketers to maximise ROI, safeguard their campaigns and make informed decisions. At the same time, they can influence the PMax algorithm to ensure the data it optimises towards is as close to your target audience as possible. This enables businesses to prevent the negative effects of the black box algorithm, as they can influence it to their advantage.”     

Elie Shuggi, Chief Product Officer, TrafficGuard, said, “This solution addresses a crucial need within our marketing community. Trusting black box algorithms has become increasingly challenging, and we believe TrafficGuard’s PMax solution offers the protection they seek. Our initial trials have been promising, filtering out bot traffic amongst other invalid traffic, and enabling Google’s Performance Max AI to seek genuine users across Google advertising channels.”

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