The Sleep Company creates awareness around #ScienceOfPeacefulSleep in new ads

The Sleep Company has unveiled its latest campaign featuring brand ambassador Anil Kapoor.

The campaign has been conceptualised by The Sleep Company in collaboration with World Without Walls.

The #ScienceOfPeacefulSleep campaign sees Kapoor endorsing the company’s patented SmartGRID technology mattresses which aim at enhancing sleep quality.

In a fun and engaging way, the campaign uses Anil Kapoor's charismatic personality to talk about something many people do: trying different things to sleep peacefully. Some people try to make their sleeping area quieter, by listening to relaxing music, drinking special teas, or even eating sleep gummies.

Surprisingly, a new study shows that almost 70% of people have given at least one of these methods a shot.

However, it is essential to recognise that the effectiveness of these techniques can be uncertain. The campaign underscores a critical point – the ultimate and most reliable path to peaceful sleep can be enabled through “Science”.

It is intriguing that while we tend to prioritise scientific solutions for our everyday challenges, we often overlook this approach when it comes to achieving peaceful sleep.

Choosing the right mattress is vital for proper body alignment and better sleep, supported by scientific research.

Kapoor said, ‘Sleeping peacefully has always been a top priority for me to maintain overall health and wellbeing. It gives me immense pleasure to be a part of The Sleep Company family for three consecutive years now. It's not just about promoting a brand; it's about enhancing the quality of people's lives through peaceful sleep. The Sleep Company’s SmartGRID technology truly redefines the way we sleep, and I'm excited to continue spreading the word about the importance of a peaceful sleeping experience with this exceptional brand."

Priyanka Salot, Founder, The Sleep Company said, "While countless sleep tips and tricks are being made popular every day, one of the fundamental root causes of poor sleep often goes unaddressed – the absence of a scientifically-proven, high-quality mattress. Our mission is to continually enhance the quality of life for our customers through our patented SmartGRID products. Mr. Anil Kapoor's charismatic and energetic persona brings to life the essence of this campaign – educating consumers about how our products epitomise the science of peaceful sleep, enhancing overall sleep quality, and ultimately enriching lives."

Ripal Chopda, Chief Marketing Officer, The Sleep Company, commented, "Our campaign is a testament to our commitment to revolutionising the way people perceive and achieve quality sleep. With Mr. Anil Kapoor, we have successfully conveyed the message that science is the ultimate key to peaceful sleep. This campaign reinforces our dedication to offering innovative sleep solutions, backed by rigorous scientific research, to enhance the well-being of our customers."

The ad films:

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