'Taarak Mehta Ka Ooltah Chashmah' maker foray into Gaming, Animation, and E-commerce

Taarak Mehta Ka Ooltah Chashmah maker Neela Films has forayed into gaming, animation, and e-commerce with its new venture Neela Mediatech.

The company has infused Rs 24 crore along with the rights to the valuable IP, TMKOC. With this, the company will diversify and extend the country’s biggest IP going beyond show production.

The new gaming portal christened, ‘TMKOC’ Play, short for ‘Tarak Mehta Ka Ooltah Chashmah’, will be based on the show theme, reliving the TV characters for the online audience going beyond television.

The portal will host free-to-play games, cloud-based adventures, and blockchain-powered quests to virtual reality odysseys for the burgeoning show audience. It will also have animated shows and rhymes catering to children.

Asit Kumarr Modi, Creator, Producer and Managing Director, Neela Film Production and Neela Mediatech, said,  “We've been at the helm in the entertainment space for decades, and now, with gaming emerging as the next frontier of entertainment, we're taking a bold leap to offer our audience more excitement and value. Our strategic vision includes reinforcing our content pipeline, captivating the mobile-first gaming community, and establishing ourselves as the go-to YouTube Channel for children. With this we hope to redefine the entertainment space ensuring that our audience continue to enjoy exceptional and immersive experiences”.

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