Suryakumar Yadav embodies 'Dhaakad Hai' spirit in Lenskart TVC

Lenskart has unveiled an ad film featuring Indian cricketer Suryakumar Yadav.

The film takes the viewers on a journey of suspense and anticipation leaving them on the edge of their seats.  The ad film serves as a powerful testament to the belief – “When you have faith in yourself, there are no limits to what you can achieve”.

The tagline “Lenskart Dhaakad Hai” encapsulates the central theme of the TVC.

Set in the vibrant backdrop of an Indian alley, the film begins with youngsters being engrossed in a game of cricket. A menacing bowler takes down a batsman, leading to an intense celebration. However, when the next batsman (Yadav) walks into the field, a sense of panic and fear grips the entire team. The tension escalates as Yadav wears his Lenskart glasses. What follows is a thrilling sequence of events that culminates into a heart-pounding cricket match, with Yadav’s extraordinary swing of the bat ending it. 

Ramneek Khurana, Co-Founder and India CEO, Lenskart, said, “I have always believed that advertising is at its best when it remains true to itself and, more importantly, to the people it speaks to. With this ad film, we have strived to convey our unwavering commitment to empowering individuals to be their authentic selves and break free from the shackles of self-doubt. That’s precisely what our aim is with the introduction of ‘Dhaakad Hai’ - a spirit that encourages you to pursue your dream relentlessly”

Yadav said, "I'm thrilled to be part of this ad film, which embodies the values of self-belief and individuality. I hope it encourages everyone to embrace their authentic selves and proudly showcase how truly Dhaakad they are to the world."

Lenskart Dhaakad Hai campaign:

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