Sony Liv shares trivia about Asian Games in new campaign created by Nitesh Tiwari

Sony Liv shines the spotlight on the Asian Games in a new campaign by Nitesh Tiwari.

Sony Liv stated that these diverse sporting traditions serve as a reminder of the vibrant tapestry of culture and competition that will be celebrated during the event, uniting Asia in the spirit of sportsmanship and camaraderie in 40 different sports.

The campaign shines a spotlight on the resurgence of India in the world of sports as the nation has evolved into a multi-sport powerhouse, with Indian athletes excelling in various disciplines on the global stage.

Directed by filmmaker Tiwari, the campaign brings out lesser-known facts and trivia on multi-sport events through young characters - Vaibhav Raj Gupta and Harsh.

The narrative honours the global recognition of India, highlighting many new athletes and their strengths across multiple sports. Further understanding the passion of viewers from across age groups, Sony Liv echoes the sentiments and solidarity of the entire nation for Indian athletes through its ad films.

Supporting the championship, the platform has collaborated with brands like Eatfit, JSW, Maruti Suzuki India Limited, Acko, Limca Sportz, among others, to elevate the tournament experience.

Tiwari said, With this ad campaign for Asian Games, we aim to capture the excitement of this prestigious event. By infusing playful banter among friends to drive the storyline, we ensure that the spotlight remains on promoting awareness for the Asian Games and taking pride in the achievements of our players, as well as cheering for them. This is a comprehensive and meticulously crafted campaign poised to deeply connect with the audience.

19 Days of Non-Stop Sporting Action Film 1

19 Days of Non-Stop Sporting Action Film 2

19 Days of Non-Stop Sporting Action Film 3

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