World Dentist's Day is on October 3, and Sensodyne has launched a digital campaign to celebrate the role of dentists in our lives.
The four short films show moments of joy in our consumer’s lives whether it is consuming chilled water after a long tiring day or hot cup of tea on a rainy day. It can be a special moment of a grandfather bonding with his grandson over ice cream, or experiencing the transformation and newfound confidence of a teenager that comes with having braces removed.
Sensodyne has also partnered with three influencers from across the fields of fitness, travel, and culinary arts. Each of these influencers have not just shared their personal oral health stories but also brought the relationship with their dentists alive through conversations. From travel influencers relishing diverse cuisines to chefs emphasising the importance of good oral health, the influencers talk about the critical link between oral health and living life to the fullest.
With the commencement of the digital campaign, the brand has set in motion a series of upcoming initiatives across the country with the aim of engaging a broader audience to recognise the tireless efforts of dentists in making our lives better every day.
Bhawna Sikka, Category Head, Oral Healthcare, Haleon, said, “This World Dentist Day, we wanted to demonstrate our firm belief in the importance of the role played by dentists in helping people maintain their overall health. Most people feel wary of visiting dentists; hence, through this campaign we hope to bring alive stories and conversations that show how dentists enable small joys throughout our life. They are the doctors of joy and people should see them more often.”
Joy of a hot tea:
Joy of chilled water:
Joy of sharing an ice cream:
Joy of a new you: