Sebamed launches #pH Matters from Day 1 campaign for baby care portfolio
The campaign features Indian filmmaker Karan Johar, who acknowledges himself as a parent first and then as a filmmaker sharing insights and vulnerability about his parental journey
Sebamed has launched its new campaign #pH matters from day 1 for its baby care portfolio.
The campaign features Indian filmmaker Karan Johar, who acknowledges himself as a parent first and then as a filmmaker sharing insights and vulnerability about his parental journey.
The campaign showcases Johar candidly recounting his experiences as a parent, when his kids Ruhi and Yash were born. He explains how he reached out to parents in his circle as he couldn’t afford to go wrong and how all of his friends in unison shared “Baby Sebamed - a brand you can blindly trust”. He further adds how his doctors and paediatricians explained to him about the importance of using baby care products with pH 5.5 for baby’s hair and skin right from day 1.
Johar said, “After seeking advice and learning from the world, he says that there's nothing better than Sebamed for the nourishment of his children. He further shares how paediatricians explained the importance of using pH 5.5-based products for babies’ skin and hair, right from the day I choose what’s best for his babies. I am thrilled to be part of this empowering journey with the brand Sebamed, where I can enable Indian parents to understand the benefits of pH5.5 for healthy skin and hair right from day 1 because #pHmatters”
Harsh Suba, General Manager, Marketing (Digital), Sebamed, said, “The #pHmatters campaign ropes in Karan Johar as a parent and explains how every parent strives to give the best to their babies. They proactively search for information and validate the same with friends and families. We hope the campaign will resonate well with our audience and persuade them to switch to Sebamed baby care products with perfect pH 5.5”
Bipasha Chakroborty, General Manager, Marketing (Product Mgt), Sebamed, said, “The campaign #pHmatters from day 1, highlights the benefits of using pH5.5 products for baby’s sensitive skin and hair right from day 1. With Karan Johar on board we hope to disseminate the new information about the benefits of pH 5.5 to millions of parents across India. Sebamed baby care products are free from harsh chemicals and supports development of skin barrier that keeps skin hydrated and protected from environmental stressors.”
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