SBI Life Insurance ventures into Metaverse with 'LifeVerse Studio'

SBI Life Insurance has launched its very first ‘LifeVerse Studio’, on Metaverse to connect with the next wave of young internet users and revolutionise consumer experience in an immersive virtual world. 

SBI Life Insurance stated that the objective behind the move is to connect, empower and engage with today’s new age consumers and reshape brand interactions. 

SBI Life Insurance said, To further strengthen its commitment towards empowering both the employees and consumers at large, the company aims to launch its presence on metaverse in phases, SBI Life’s ‘LifeVerse Studio’ being the first phase. 

SBI Life’s ‘LifeVerse Studio’ is designed for users to create their avatars to connect with a diverse set of audiences. The users can select from a wide range of interesting avatars and showcase their creative self on the platform through their avatars, as per company statement.

The new initiative presents content and stories featuring renowned personalities such as Anshula Kapoor, Durjoy Datta, Anushka Rathod, and Tejas Joshi, allowing users to immerse themselves in inspirational narratives about these influential individuals and liberate them to fulfil their aspirations while they take care of their existing responsibilities. Furthermore, the Avatars can interact in real-time, fostering vibrant communities of like-minded individuals.

Ravindra Sharma, Chief - Brand, Corporate Communication and CSR, SBI Life Insurance, said, “As a customer-centric organisation, we, at SBI Life are committed to advancing digital innovations that enhance customer experiences. We have always been looking forward to take progressive steps to connect with our customers wherever they are present and available for interaction. Foraying into Metaverse by launching SBI Life’s very first ‘ LifeVerse Studio’, we embark on a new and transformative journey that not only reshapes perception towards life insurance but also redefines brand-consumer interactions. In the era of digital transformation, the metaverse emerges as a beacon of innovation, revolutionising online engagement. SBI Life’s ‘LifeVerse Studio' represents our enthusiastic foray into this innovative space, promising a positive impact on our valued customers and cultivate meaningful engagements.”

He further added, “Through SBI Life’s ‘LifeVerse Studio,' we embrace the new platform to empower our customers, enabling them to connect, explore, and be inspired in a truly immersive manner. We also aim to transcend conventional boundaries, overcome geographical barriers and extend our reach to every corner of the country, employing imaginative and making a meaningful impact on consumer’s financial well-being."

Sahil Shah, President Digital Experience, Dentsu Creative, said, “Metaverse is not just a technological evolution; it’s a paradigm shift in how we connect and engage online. With SBI Life’s ‘ LifeVerse Studio’, we are stepping into the future of brand communication where passions unite and immersive interactions bring people together like never before. Phase 1, i.e. SBI Life’s ‘LifeVerse Studio’, is just the beginning of our journey to create a virtual space that fosters meaningful connections between passion chasers and our audience in the metaverse. It’s an exciting step towards building a community that thrives on shared interests and experiences.”

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