SBI General Insurance launches new campaign to promote health insurance awareness

SBI General Insurance has announced the launch of #JoBhiHoHumDekhLenge campaign, aimed at spreading awareness around Health Insurance and its benefits.

The campaign entails a series of three engaging digital films highlighting the bond shared between a father and son duo. The films shine a spotlight on the features of the newly launched health insurance product ‘Super Health Insurance’.

The videos under this campaign titled #JoBhiHoHumDekhLenge, provide valuable insights into how Super Health Insurance adeptly addresses customer concerns while simultaneously exploring the evolving dynamics within father-son relationships. The films vividly depict the shifting roles within this relationship, initially with the father as the protector, gradually transitioning to the son as they both age. Furthermore, they underscore the profound significance of comprehensive insurance by simplifying key benefits of the product – all highlighted through a friendly banter between the father-son duo highlighting “Jo Bhi Ho Hum Dekh Lenge”.

Rathin Lahiri, Head-Marketing and CSR, SBI General Insurance, said, “Given the rising hospitalisation and medical costs health insurance is an absolute necessity today to deal with medical emergencies for us and our families. With this campaign #JoBhiHoHumDekhLenge, we aim to connect deeper with our customers. The central theme of the campaign is to convey ‘bharosa’, a value that SBI General Insurance brand personifies. We want consumers to choose their insurance coverage carefully so that they remain protected, and live worry-free.”

SBI General Insurance film 1:

SBI General Insurance film 2:

SBI General Insurance film 3:

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