Red Bangle announced the appointment of Vivek Chandra Shenoy as Vice-President of Marketing and Strategy.
Chandra’s responsibilities at Red Bangle include managing two crucial aspects of the business. Firstly, as the head of strategy and planning, he will oversee the development of innovative communication and content strategies for the agency's key clients and brands, and use his expertise to address brand challenges as well as elevate the effectiveness of content.
Secondly, as the head of marketing, he will spearhead transformative marketing initiatives to drive significant growth for the company.
With a decade of experience spanning agencies such as JWT, Ogilvy, and McCann in Bangalore, Chandra's most recent position was with R K Swamy BBDO.
Lakshmi Rebecca, Co-founder, Red Bangle, said, "I am thrilled to welcome Vivek to the Red Bangle family! His impressive track record speaks volumes of his knowledge and leadership skills. As our new VP Marketing and Strategy, Vivek will play a critical role in shaping our strategy and driving growth for Red Bangle. I am confident that his skills and passion will inspire our team to reach new heights and achieve our ambitious goals."
Chandra said, "We are at a juncture where content for brands is taking center stage with the explosion of the digital medium. Red Bangle with a strong background in video content is well placed to leverage this change. I wanted to craft communication strategies beyond TV and cater to new-age audiences across mediums."
Additionally, he shared, "When I discovered Lakshmi's vision for the company, I knew that Red Bangle was the ideal place I had been searching for. I am genuinely thrilled to become a part of the Red Bangle Family