Pipo partnered with #ARM Worldwide to create an AI-Infused fantasy popcorn wonderland
The partnership aims at immersing audiences in an enchanting universe fuelled by generative AI and innovative design, giving life to a captivating fantasy world abundant with popcorn.
Mukesh Ghuraiya, CMO, Modi Naturals, said, "At Modi Naturals, we wish to present our customers with an unforgettable gift – a chance to immerse themselves in the fantasy world they've envisioned. This collaboration exemplifies the powerful synergy between technology and creativity, showcasing the remarkable outcomes that arise when these forces unite."
“The creatives, launched in a storytelling format take us on a captivating expedition, where explorers discover an enigmatic "Pipo Planet," an unparalleled haven for popcorn lovers. The discovery of mountain peaks adorned with golden popcorn and the emergence of fiery popcorn volcanoes collectively reveal a gateway to the wondrous ‘PipoVerse’. This revelation redefines the joy of enjoying popcorn, while offering a surreal escape into a parallel world where nature's whimsy knows no bounds,” as per the company statement.
Manas Gulati, CEO and Co-Founder, #ARM Worldwide, said, “We recognise that AI is becoming a fundamental element within the creative formulation process, and its strategic utilisation can significantly elevate creative outputs to unprecedented levels. At #ARM Worldwide, we consistently seek emerging technologies and innovations to foster creativity, and this campaign for Pipo Popcorn stands as a testament to the extraordinary possibilities that lie at the intersection of imagination and exploration. Modi Naturals is an ideal collaborator in this endeavour to harness and implement these innovative solutions effectively.”