Philips India unveils 'Move Fearlessly' campaign for OneBlade

The Philips OneBlade ‘Move Fearlessly’ campaign is crafted to resonate profoundly with India's Gen Z.

The campaign is driven by the mission to empower young males and inspire confidence throughout their journey.

The film showcases a young man embarking on a grooming adventure with Philips OneBlade while on a moving train. Encouraged by his friends, he accepts the challenge with uncertainty but gains remarkable confidence despite the challenges. The film encapsulates the transformative power of encouraging individuals to face challenges with confidence.

“The approach to the audience is two-fold, where at the product level, Philips promises a grooming experience free from the fear of nicks and cuts. Secondly, on an emotional level, the brand strives to inspire and empower these young individuals to confront life’s challenges head-on, encompassing all facets, including grooming” as per the company statement.

Deepali Agarwal, Business Head, Personal Health, Philips Indian Subcontinent, said, "The 'Move Fearlessly' campaign transcends grooming, and it is a call to empower young Indians to confront life's uncertainties with confidence. With the New Philips OneBlade, we aspire to be their companion, enabling them to face each day unafraid. Our 'No Nick. No Cuts' promise epitomises our commitment to well-being, ensuring that young individuals always present their best selves to the world.”

Philips OneBlade ‘Move Fearlessly’ campaign:

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