Ogilvy celebrates 75 years of 'divine discontent'

The advertising agency set up by the Father of Advertising, David Ogilvy, in New York on September 23, 1948, Ogilvy has completed 75 years of its existence.

Being one of the oldest players in the ad industry, the agency has had its own share of a rollercoaster journey, but what has always remained constant is the agency’s ‘divine discontent’ and emphasis on great creative work while staying abreast of the changing landscape.

One of David Ogilvy’s most cited quotations, which has also been the driving force for the past three-quarters of a century, is, “We have a divine discontent with our performance. It is an antidote to smugness.”

To commemorate the milestone achievement, it was only natural that the agency would come up with a video, not for clients but for itself this time, and that is precisely what happened days ago.

Beginning the 75-year journey with the agency being set up in New York in 1948 to having 131 offices in 93 countries now, the video has covered it all—the memorable ad campaigns executed by the agency in the past, the great leaders it has had, along with the agency’s key elements—curiosity, embracing change, big ideas, and impact, amongst others.

The video:

https://youtu.be/WFgd-BianiQ

Sharing the video on LinkedIn, Harshad Rajadhyaksha, Chief Creative Officer, Ogilvy India, mentioned, “Here's wishing our vast Ogilvy family across India and the world a very happy 75th anniversary! The impact of Ogilvy on generations of people and hence on the world is a matter of pride for each one of us.”

Since then, marketers and advertisers have been pouring their love for the agency and its ‘great content’ on social media post.

Leading at the creative helm of the agency in India and across the world is ad man Piyush Pandey, who serves the role of Global Chief Creative Officer and Chairman, India. All these years, he has amassed for himself and the agency the stature of big daddy in the ad world via the rollout of some of the very memorable ad campaigns for Cadbury, Fevicol, Asian Paints, and Gujarat Tourism, along with PSAs and campaigns for elections.

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