Ogilvy announces leadership transition; Piyush Pandey moves to advisory role

Ogilvy India will soon be undergoing a leadership transition wherein some of the agency veterans will be taking the next steps in their long tenure with the agency. The same will take effect from January 1, 2024.

As part of the leadership restructuring, Piyush Pandey, who is currently serving the role of Chairman Global Creative and Executive Chairman, Ogilvy, will be taking charge as Chief Advisor.

In his new role, he will work closely with the leadership team to ensure the impact and richness of the Ogilvy legacy transcends all functions and levels of Ogilvy in India. He will continue to work closely with major clients and the agency's executive team to ensure that Ogilvy India maintains its important leadership role in India. He will also be involved with key Ogilvy clients and new business prospects along with the creative product of the agency.

In addition to Pandey, S N Rane, Group Executive Co-Chairman India and COO South Asia, has also transitioned to the role of Business Advisor to Ogilvy Asia Pacific. In his new role, he will also ensure that Ogilvy India has a smooth transition under the new management and will advise on various business operations and planning issues.

In a first, Hephzibah Pathak will also take on the role of Executive Chairperson of Ogilvy India and will lead and drive the strategic direction, growth and transformation agenda of the company.

Additionally, V R Rajesh who is currently serving the role of Group President of Ogilvy India will also be elevated as the Chief Executive Officer (CEO) of the agency.

Having led the charge in building and growing Ogilvy's capabilities in modern marketing, in his new role, he will partner with Pathak in further accelerating the transformation agenda of the company. He will also be responsible for running the operations of the agency across offices in India and all its business units.

He will also work closely with Hufrish Birdy, Chief Financial Officer (CFO), Ogilvy India, on various Financial, commercial, and compliance issues.

Further, Ogilvy India's leadership transition will also involve important new appointments to the Ogilvy Board.

Joining the Ogilvy India Board which already constitutes Pathak, Rajesh and Birdy will be the agency's three Chief Creative Officers (CCOs) - Harshad Rajadhyaksha, Kainaz Karmakar and Sukesh Nayak, and the agency's Chief Strategy Officer (CSO), Prem Narayan.

All of these executives, working closely as a combined leadership team, will provide important continuity, experience, and commitment to the next phase of growth and Ogilvy India excellence for its clients.

Devika Seth Bulchandani, Global Chief Executive Officer, Ogilvy, added, “Piyush has done what true legends do. Nurtured and groomed a class of leaders who can assume the day to day running of the Ogilvy machine which will give him time to focus simply on the magic he has been so legendary in creating for our clients. Together I trust the new leadership to take this iconic agency to new heights.”

Pandey, Chairman Global Creative and Executive Chairman, Ogilvy India, also said, “Creativity and its impact on our client's businesses is at the heart of Ogilvy. in keeping with my passion. will continue to partner and guide the new leadership as always. Our joint purpose is to ensure that we not only maintain but also better our core strengths.”

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