News18 Network, Federal Bank Hormis Memorial Foundation and Tata Trusts collaborate to launch 'Sanjeevani'

Federal Bank Hormis Memorial Foundation, News 18 Network, and Tata Trusts announced that they will jointly unveil ‘Sanjeevani-United against cancer’.

‘Sanjeevani’ aims to raise awareness and encourage conversations around the silent cancer epidemic, and to alleviate fears that often accompany this disease.

The collaborative effort seeks to drive positive sentiments towards early and consistent health tests, tumour management, and symptom recognition, all crucial aspects in the battle against cancer.

The Sanjeevani initiative focuses on empowering and supporting individuals to confront these fears and actively fight Cancer.

Shyam Srinivasan, MD and CEO, Federal Bank, said, “As we celebrate the remarkable success of "Sanjeevani - A Shot of Life" campaign which was aimed at addressing the fear and reluctance surrounding Covid Vaccines, our primary focus has evolved to proactive pursuits in healthcare, specifically combatting cancer through early detection. This time, through Sanjeevani 2.0, Federal Bank is focusing on the need to overcome nonchalance and dismissiveness around the possibility of Cancer affecting any of us. Cancer Screening needs to become an integral part of annual health checkups, which too need to be a disciplined activity. Given News18’s reach, we believe that a rise in awareness will increase testing or screening in our country. This should increase the ratio of survivors, which will be a hard-fought victory, with ongoing efforts. Having Tata Trusts as our knowledge partner helps us harness and be guided by their deep understanding of the terminal probabilities of Cancer. We at Federal Bank are honoured to collaborate with such venerable and compassionate partners in guiding Sanjeevani towards its Mission.”

News18 Network and Federal Bank Hormis Memorial Foundation together, with Tata Trusts as a knowledge partner, will launch the initiative during an event at The Oberoi in New Delhi on September 27, 2023.

The event will be inaugurated in the presence of Mansukh L. Mandaviya, Union Minister of Health and Family Welfare, and Lisa Ray, an actress, social activist, and cancer survivor. Personalities such as Amitabh Dube, MD, Novartis India, Padma Shri  Rajendra Badwe, cricketer Yuvraj Singh, and film director Anurag Basu among others from diverse walks of life will join the ‘Sanjeevani’ movement, a beacon of hope in creating a nurturing and supportive environment for all battling the disease. 

Puneet Singhvi, CEO - Digital and President - Corporate Strategy, Network18 Media and Investments, said, “Anxiety and fear have acted as significant barriers in cancer detection among Indians, encompassing the concerns around its treatment, financial burden and repercussions on the family. However, numerous studies indicate that early detection can result in beating cancer and saving lives. With the launch of 'Sanjeevani,' our mission is to educate our audience and evangelise the benefits of early detection in the fight against cancer. The initiative in partnership with the Federal Bank Hormis Memorial and Tata Trusts is more than just a campaign; it is a movement towards driving awareness and making an impact in the fight against cancer. 'Sanjeevani' reaffirms our dedication to rewriting the fight against cancer narrative, emphasising the critical importance of early detection, and underscoring the immeasurable value of health.” 

Siddharth Sharma, CEO, Tata Trusts, said, "Committed to revolutionising cancer care across the country since 1941, Tata Trusts have been at the forefront of critical initiatives to advance accessible, affordable, and quality cancer treatment and care. Today, as we continue our fight against the surging cancer challenge, we are happy to associate, as knowledge partners, with " Sanjeevani, United Against Cancer” – a purpose-driven initiative being launched by News18 Network to drive awareness around the disease and the importance of early detection. We hope that this endeavour will not only foster awareness and meaningful discussions about cancer but also effectively address the fears linked to the disease. Over time, these efforts may help to highlight the true value of “early cancer detection” which will significantly increase the chances of survival. Working together in a collaborative framework, the Trusts aim to continue driving positive change and overcoming social and economic barriers associated with cancer."

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