New Levi's campaign featuring Deepika Padukone celebrates moments of instincts

It takes just seven seconds to turn a “yes” into a “no” before a decision made from instinct gives way to logic, reason, and hesitation. Every experience born from saying “yes” opens something hidden within each of us, unlocking something new– from what moves us, what makes us and even what we can’t stand.

Levi’s has launched its campaign “For Now, For A Lifetime” which celebrates these moments and how they go on to be memories that stay with us, and ultimately shape each and every one of us.

The brand’s “For Now, For A Lifetime” campaign captures what following your instinct looks like. The film, inspired by real-life moments and instances, starts with Deepika Padukone sneaking away from a set, hopping into an auto-rickshaw and disappearing into the night. Her impromptu adventure becomes the thread that ties together the characters’ experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy to rush, and laughter, but also the calm and bittersweet.

“The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives. This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.” said Amisha Jain, Senior Vice-President and Managing Director, South Asia-Middle East, Africa and Non-EU markets (SAMEA), Levi Strauss & Co.

The campaign is a showcase of the brand’s new offerings. Expanded ranges of relaxed and baggy fits for men and women, Overdyed and coloured jeans play into consumers looking to denim as an extension of their self-expression.

The film:

Info@BestMediaInfo.com